This new 7up TVC beautifully explores the subtlety in opening up, letting go of the idea of bottling one’s emotions to show love fully.
As a society, we often bottle up our emotions. Any kind of public display of affection is frowned upon or even unheard of. While we’re a society that is filled with love, it is this very love and appreciation that society shies away from expressing openly.
In this refreshing new TVC by 7up, a father and son unpack vulnerability in a subtle, yet impactful way.
When one shies away from sharing their #DilKiBaat, unnecessary walls are constructed – walls that must be broken down.
This TVC unpacks and unbottles these emotions through these men of few words, conveying positivity between family ties, and emphasizing the need to be emotionally vulnerable, even if one has committed a mistake.
We see a father – whom we could have mistaken as a strict figure – being understanding and empathetic. Empathy is a key emotion and is also the need of the hour in the world we live in. The father seems to understand his son – perhaps he is reminded of his own younger days when mistakes were made, but there was a definite learning curve at all times. He is the quintessential Pakistani parent who generally avoids letting on too much emotion or expressing it fully.
Many of us can also see ourselves in the son in this 7up TVC – a young man who can get into trouble but seems well-meaning nonetheless.
Youthful and vulnerable, this young man is a reminder of many of our own brothers, and perhaps, even ourselves. We also see the silently affectionate and supportive mother, who exudes warmth, and also has a reassuring air about her. In her presence, one is comforted, and it feels like all will be fine at the end of the day.
Tying the latency of the conversation together is 7up – our binding factor in this TVC.
Watching this TVC makes one feel like no matter what happens, there is nothing that can’t be fixed, discussed, resolved, or talked out, over a refreshing, chilling glass of the drink.
It also relays the fact that the drink itself is catalyzing the conversation, helping sons and fathers express themselves and their emotions for each other. The beauty of this is that many words need not be spoken. Less is more. And here, a shared cold drink suffices and becomes the thread of commonality.
Unspoken gestures are explored through this TVC, making it a beautiful portrayal of latent emotions and unsaid conversations.
Moreover, this TVC also sheds light on the many complexities at play under all the emotions. While many things become hard to convey, conversations of this nature, and in general, are pertinent, and even the most difficult things must be said out loud. Through this TVC, therefore, 7up paints a picture of how one can and must effectively get across their #DilKiBaat.
This post is a Press Release that has been sponsored by 7up Pakistan.
Cover image via 7up
