It was in 1987, that the United Nations Brundtland Commission introduced the world to a groundbreaking concept: sustainability, defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” This principle has singlehandedly become a cornerstone for global development. However, for a country like Pakistan – where development is urgently needed to alleviate poverty and create opportunities – are we truly on the path to sustainable growth?
Pakistan, like many other developing countries, faces the immense challenge of balancing economic growth with environmental responsibility. With a population exceeding 240 million people and rapid urbanization, the pressure to industrialize and grow economically is extremely high. We need better infrastructure, energy security, and job creation. Yet, in our pursuit of development, we cannot afford to overlook the escalating and very real threat of climate change.
The recent floods of 2022, which displaced millions and caused over $30 billion in damages, serve as a stark reminder that Pakistan is on the frontlines of the climate crisis. Rising temperatures, melting glaciers, and unpredictable weather patterns threaten to erode our agricultural base and devastate communities, particularly those already vulnerable. It has become a known fact that while Pakistan contributes less than 1% to global carbon emissions, we are among the top ten countries most affected by climate change. This highlights an urgent need for a sustainable development model that addresses not just our economic needs, but also the well-being of future generations.
The temptation to rely on unsustainable practices, such as deforestation, unchecked urban expansion, and reliance on fossil fuels, is significant. These methods may offer short-term benefits, but they come at a steep cost—depleting our natural resources, polluting our environment, and leaving future generations with an even bigger crisis. We have already seen how water scarcity is becoming a growing concern, particularly for our agricultural sector, which employs a large part of our population.
To chart a better course, Pakistan must invest in renewable energy solutions, sustainable agriculture, and climate-resilient infrastructure. The government’s recent push for green initiatives, such as the Billion Tree Tsunami and solar energy expansion, are steps in the right direction, but much more needs to be done. International cooperation will also be crucial. Wealthier nations must support Pakistan’s transition to a greener economy through funding, technology transfer, and capacity building, acknowledging that those least responsible for climate change often bear the greatest burden.
Sustainability is not just an ideal for Pakistan—it’s a necessity for our survival. If we are to secure a prosperous future for our children, development today must be in harmony with the environment. The time for action is now.
Fatima Arshad, Head of Sustainability and Business Communications, Unilever Pakistan.
