Unless you live under a rock, you must now be aware of the infamous Sapphire 50% off sale held yesterday as part of a localized Black Friday version slash the clothing brand’s first anniversary.

While social media was running amuck with footages of the Sapphire sale that went slightly BATSHIT CRAZY, we decided to see what our fellow countrymen’s take was on this first of its kind Black Friday sale in Pakistan and the phadda that ensued.

 

Was it really worth it?

Pret i.e. ready-to-wear shirts at Sapphire cost PKR2500+ on an average and a 50% sale meant the prices were slashed down to roughly PKR1500. ITNA SASTA ZAMEER???

Could this be a marketing gimmick?

The conspiracy theorists have jumped in as expected. So could this really be a strategy to position the brand um right in your face? If yes it proved to be awe-bloody (pun intended)-some!  The clothing brand is reportedly trending at supersonic speed and it’s just getting better and better!

 

The ones with the need to proclaim how they’re all above it 

And then we found some who felt the need to publicly reiterate their superior choices in life.

The existentialists barged in, too!

Their views are a staple in every argument, every conflict in the world. Be it the skyrocketing fuel prices or their kids’ bad grades. OR their married friend’s latest love interest. They have to think about where THIS NATION IS HEADING. Always.

PTI was remembered. As always. 

Trust our awaam to shamelessly drag PTI and Immy K into EVERYTHING!

Some fun-facts about Sapphire!

Sapphire is a high-street brand owned by designer Khadija Shah making it Elan’s sister company.

Sapphire is only a year old and today’s monumental sale marked its first anniversary.

Recently, Sapphire was brought under a heated controversy after allegations arose about the brand plagiarizing artworks by Shelley Steer and Johanna Burai, both of whom are freelance graphic designers and illustrators based in London and Sweden.

Khadija Shah, the name behind the brand however, was quick to admit to the lapse and damage-control was taken care of almost immediately. She claimed, “We are a brand in our infancy and used the web or Pinterest quite literally as a common-interest fashion resource for selecting patterns for our ready-to-wear range, as is the norm for all high-street brands in our country since there is no copyright or intellectual law in place here.”

Black Friday and Boxing Day sales along with the lunacy that follows might finally be coming to this part of the world, however globally it’s a widely accepted phenomenon. People wait in never-ending queues outside their favourite stores and if by any chance the opportunity of getting their favourite item at half the price is put in jeopardy, things do tend to get a little sour. After all, Hell hath no fury like a woman who misses out on a 50% off sale, right?

We managed to get a few images depicting what these sales look like in the West.

Source: Dailymail