CLEAR MEN has long championed the belief that true confidence starts from the top — and now, they’re bringing that philosophy to the cricket pitch. In an exciting collaboration with Peshawar Zalmi, CLEAR MEN has kicked off the Fan-First Campaign — a powerful initiative that unites scalp health awareness with the unrelenting energy of cricket fandom.

This campaign is more than just a marketing effort; it’s a call to action for men across Pakistan. CLEAR MEN understands that while millions of fans show up for the game, few show up for their scalp. And that’s where the brand steps in — to redefine grooming as a core part of male confidence, on and off the field.

The partnership with Peshawar Zalmi isn’t just symbolic — it’s strategic. Together, they’re bringing scalp care conversations directly to the fans through stadium activations, digital fan parks, and immersive online experiences. From interactive scalp-learning games to social media challenges and exclusive behind-the-scenes content, the campaign is creating spaces where grooming is not only understood — it’s celebrated.

With CLEAR MEN, education will meet entertainment. The brand will roll out engaging digital games that will teach fans about the science of scalp health — why it matters, how men’s scalps differ, and how the right care routine can elevate confidence. Whether it’s through a screen or in a fan zone, fans will learn while having fun — because grooming won’t feel like a chore, it will feel empowering.

By blending tech, sports, and personal care, CLEAR MEN is making scalp health part of mainstream fan culture. The message is clear: self-care is strength, and strength fuels performance — in life and in sport.

This campaign also challenges outdated ideas of masculinity. With Peshawar Zalmi standing beside them, CLEAR MEN is helping to redefine what it means to be bold — proving that taking care of oneself doesn’t subtract from masculinity, it amplifies it. It’s modern. It’s powerful. It’s Zalmi-level energy.

So whether fans are cheering from the stands, diving into digital challenges, or meeting their cricketing heroes, one thing is certain: with CLEAR MEN and Peshawar Zalmi, confidence will always shine through — from scalp to spirit.

Join the movement. Be part of the story. Because with CLEAR MEN, you’re not just a fan — you’re the face of fearless confidence.