The usual fashion trajectory over the years has been ‘winter wear, winter wear, some very intense marketing, LAWN SEASON.’ This year seems to be a break in this path as winter wear has ended and now some brands have a pre-lawn collection which features lighter fabrics and of course, brighter colors.

So here’s a look into what’s on offer nowadays.

Bonanza Satrangi by far has the largest collection 

https://www.instagram.com/p/BtdUMS3lv8p/

It also looks like longer kameezain are here to stay!

https://www.instagram.com/p/BtXGikzF10J/

Sana Safinaz also launched a ‘Spring Summer 2019’ collection that uses all the right pops of color. 

https://www.instagram.com/p/BtgbheZFRX-/

While being luxurious (as always), their collection definitely gave ‘yacht chic’ vibes.

https://www.instagram.com/p/BtQu7AIF7Ow/

The brand has also been a lot of Instagram stories from Italy, where they seem to be shooting their lawn campaign. 

(So there’s something to look forward to, you lawn fans)

https://www.instagram.com/p/Btdg7jylvj4/

Nida Azwer released a collection for ‘Basant’; still hurts that there is no actual basant, but heck, at least you get to look cute. 

https://www.instagram.com/p/BtbPjfGgqnD/

The cuts and the silhouettes are pretty darn impressive. 

https://www.instagram.com/p/BtgYsAXAFDh/

Khaadi has also released a new pret line, which they literally JUST launched. 

For some HORRID reason, they put up an entire grid on Instagram- why do they do this. Khair, here’s your look.

Hmm, look at all that floral…..

Designer, Maria B has also joined in on the ‘pre-lawn’ fun. 

https://www.instagram.com/p/BtX0lJmlZUC/

Needless to say, she’s knocked it out of the park. 

https://www.instagram.com/p/BtauTYKl0MF/

Sapphire is also about their summer line, however, they are launching a lawn line. 

They’ve been leaving some sneak peeks into their collection all over their Instagram.

https://www.instagram.com/p/BtaKaiPjpOH/

They’re calling their first volume of lawn, ‘Statements’. 

https://www.instagram.com/p/BtgYtmhlZoy/

Nishat Linen has also been sprinkling references to their ‘Summer’ collection. 

https://www.instagram.com/p/Btcsk9wDaLX/

Their ‘pre-lawn’ collection features Sajal Aly and some BTS shots have been circulating online. 

https://www.instagram.com/p/BtgVhfyATv4/

The entire collection will be available on the 8th of February, so mark your calendars.

https://www.instagram.com/p/BtfgpoiDaih/

A lot of Pakistani brands are still busy clearing out their winter stock with some INCREDIBLE winter clearance sales. Some of our leading stores, however, are moving forward and giving us looks for the new season. The coming days and weeks will see a lot of lawn ads, annoying text messages and long lines at check our counters, but heck, this is what Pakistani fashion lives for.

What pre-lawn and lawn collections are you looking forward to this spring, let us know in the comments 🙂

Cover Photo Courtesy: @sanasafinaz and @mariabofficial / Instagram