When I think of the music scene in Pakistan, as someone who has a hard time keeping up with the same, one of the platforms that I’m thankful to for keeping me updated with fresh and relevant music is Pepsi Battle Of The Bands.

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It’s crazy how Pepsi’s doing amazing things everywhere, you know? Whether it’s about representation (since we did see female band members and also, hello – Meesha Shafi was on the panel of judges) or about giving young talent an opportunity to showcase itself to the world on a gigantic platform – the brand is pretty hands-on, and that’s commendable for sure.

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For someone like me, who’s barely into music, Pepsi Battle Of The Bands REALLY got me hooked and invested. The platform introduced us to bands like Aaroh, EP (love you, Fawad,) Kashmir and Bayaan. That’s no small feat. And honestly, look at how far the members and the bands have come.

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Entity Paradigm band has given us some extremely memorable songs and performances.

https://www.instagram.com/p/BZJ_NBGnNqJ/

It also gave us Fawad Khan, my one true love.

Anyway, the point is, the huge platform has pushed many bands into becoming what they are. What Pepsi Battle Of The Bands has done is essentially take a bunch of talent and give it an audience – that, too, in stunning numbers. It’s led to an INSANE fan following for these bands and even album deals in some cases.

So why should people like you and I care? Well, obviously, pehli baat toh yeh hai ke people like you and I – the, uh, less musically inclined folks – we get some GREAT bangers out of it.

BUT, if you ARE musically gifted, there’s some GREAT news for you: The biggest music battle of Pakistan is back.

In fact, registration for the auditions of Season 4 is now open.

https://www.facebook.com/pepsipk/videos/403469710400915/

If you’re a band that’s looking for its big break, or if you think ke aap main talent bhara hua hai, bas opportunity nahi milti, head over here to register your band for the auditions process. You could be the next Kashmir or Bayaan. It really chalks up to your confidence in yourself and your talent.

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With Season 4 coming up real soon, you – yeah, you, reading this – could be up on that stage, jamming to your favorite tunes, having the time of your life, all while gaining a massive fan following and possibly making big bucks if you go viral. Most of all, though, you’ll be up there doing what you love, and isn’t that what matters?

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Registrations close on the 25th of February.

Head on over to the link provided to the official website to register. Believe in yourself, your talent and your band members and you’ll absolutely smash it. Good luck!

This post has been sponsored by Pepsi.