Pepsi Pakistan has once again proven that when it comes to making commercials that stick, they know exactly what they’re doing. Their latest ad, featuring cricket sensation Naseem Shah and Gen Z’s music icon Hasan Raheem, is a refreshing mix of humor, fizz, and thirst-inducing visuals—everything you would want in a great cola commercial!’
For the past couple of years, Pepsi has been redefining itself, embracing a “New Stronger” persona—stronger in fizz, therefore stronger in taste. This new campaign continues that messaging in an effortless, fun way.
What makes this ad stand out is its simplicity. Hasan Raheem, known for his effortless cool and mellow tone, paints a vivid picture of an ice-cold Pepsi in the middle of nowhere, describing the ultimate thirst-quenching experience to Naseem Shah, ever the skeptic, listens as Hasan’s words take over his imagination, pulling him into a dream-like sequence filled with tempting visuals of a chilled Pepsi. The ad ends on the perfect note, reinforcing the idea that Pepsi isn’t just stronger—it’s irresistible.
Pepsi has mastered the art of creating ads that don’t just sell a drink, they sell a feeling.
This ad brings humor, personality, and a touch of nostalgia, reminding us why Pepsi has always been the brand of choice for the young and the bold.
The banter between Hasan and Naseem feels organic, keeping the ad lighthearted while still landing the key message. From the music to the cinematography, everything about this ad screams “classic Pepsi blueprint”—a high-energy soundtrack, close-up shots of the fizzy drink, and a storytelling style that makes you want to grab a Pepsi right away.
Pepsi’s formula for success is simple. Pair the right talent with the right storytelling, add a dash of humor, and make it visually irresistible. And once again, they’ve nailed it.
