With the year coming to an end and the growing need for social distancing and quarantining, people struggle with spending time with their families, friends, and loved ones. Nestlé Raita has started a campaign that helps us all in these uncertain times by bringing everyone together through shared positive experiences.
Just as the spices and different flavors play an important role in our food culture, the condiments that complement our food so well are just as important. With Pakistani food gaining recognition on the global stage, Pakistanis and international bloggers and tourists alike can agree that condiments are an essential part of our cuisine and culture.
Nestlé Raita started this campaign off with a video that featured two celebrity power couples to kickstart the festivities.
The entire video works as a cultural gathering as the evergreen Wasim Akram and his wife Shaniera join the newlywed dynamic duo, Sana Javed and Umair Jaswal in a video where they all share packs of Nestlé Raita. The cultural coming together showcased what the campaign is all about.
The video plays out wonderfully as the two couples pass around Nestlé Zeera and Podina Raita.
They have a great time sharing food while maintaining their distance, enjoying a shared experience despite being miles apart. The celebrity video kickstarted a series of other videos. Content creators enjoyed the palpable excitement in the celebrity video so much that they created their own versions and posted them on their platforms.
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Numerous foodie groups also joined in, sharing their own clips and boomerangs while enjoying their preferred Nestlé Raita, showing how the condiment makes their favorite food better. People from all over Pakistan, from all four corners, North, South, East, and West joined in, chiming in with their preferred version of Nestlé Raita. The excitement that these videos garnered showcased how important Raita is to our culture and Nestlé’s ad and the subsequent social media videos showed how it is still possible to enjoy a great time with our loved ones, despite the hitches that exist in our society.
Cover image via Nestlé
