For the longest time, our society has expected women to behave in a certain way. Almost everything is dictated by societal norms. In an attempt to highlight the struggles faced by the women of our society, and to talk about all those untold and unheard tales, these women posted their snaps in a white and black background coupled with some meaningful stories as captions, with the help of Sunsilk, later followed by their narrative of change.

Girls from diverse backgrounds shared black and white photographs of their hair along with some captions that revealed the challenges they faced during their journey towards success.

Iqra Aziz, the Suno Chanda star, narrated the story of a time when she was told to stay at home because she was a woman

In Iqra’s words, “Unhoone kaha larki ho, nazuk ho, itna kaam karne ki kya zaroorat hai? Ghar pe betho, baal sambhalo.”

Yumna Zaidi also shared her experience when the actress was mocked for advancing further in her acting career

Yumna stated, “Unhoone kaha apne career main itna agay barhnay ki kya zaroorat thi? Larkiyon ko ghar aur baalon pe dhaiyaan dena chahiye.”

Athletes like Hajra Khan and Palwasha Bashir poured out their thoughts regarding the issues faced by them

Later it was shared that this all was a part of an amazing campaign, #ShaanSeShine, introduced by #SunsilkPk to provide these girls with a platform to share their stories.

Sunsilk ensured that these girls from all different backgrounds were able to speak their heart out. The girls, using the opportunity given to them by Sunsilk, shared their experiences and struggles.

The girls, who initially posted the black and white pictures then shared their videos and explained how they used the remarks by people to break the barriers and to achieve their life goals

Iqra Aziz said that she used the negative comments by people to fuel her dreams and reached new heights of success.

Yumna Zaidi shed some light on her balance between work and home life, thus explaining how she managed to #ShaanSeShine, a hashtag initiated by Sunsilk to share these remarkable stories.

Girls from diverse fields came forward and discussed their struggles and the opposition they faced during their professional growth. They further narrated their stories and instances that demotivated them. However, they found it within them to Shine with Shaan and went ahead and pursued their goals.

Such stories are an inspiration for the girls out there who have just initiated their journey towards their goals. These stories by these empowered girls, compiled by Sunsilk, serve as a source of motivation for girls who need the right direction to #ShaanSeShine in their lives.

People, in general, were impressed by the positivity caused by the introduction of this campaign by Sunsilk

They appreciated the efforts which ensured that these ladies were able to shine in their lives 

Campaigns like these allow girls to express themselves, with a platform based upon the purpose to empower them. This provides girls with an outlet to narrate their struggles and their journey in our society. Sunsilk indeed has done a wonderful job by coming up with a purposeful and effective campaign to influence the girls who still are struggling and are finding their way to #ShaanSeShine.

What are your thoughts about this campaign? Let us know in the comments below.