If you haven’t been living under a rock, you’d have heard either of Rabia or Uncle Majboor, in one form of the other. Whether in the shape of a meme, a video, events on Facebook, or even your friends saying ‘aap ko bohat bohat maza aaye ga’. And you’re just sitting there like what even…

So who is Rabia? Why is she relevant? And why has Pakistan gone crazy?

A year or so ago, a video circulated on the Internet of a man sweet-talking his lady love on the phone. The lady love in question was named Rabia, apparently. And the man has officially been dubbed Uncle Majboor

So Uncle Majboor is getting frisky with Rabia on the phone, and also with himself

Source: Desi Vlogger / YouTube

He tells her all the ‘wonderful’ things he will do to her.

There are definitely new words that are now added to our vocabularies

Source: Desi Vlogger / YouTube

Like now we know what private parts are called in Urdu: sharamgaah

We got to know what happens to the aata that we get from chakkis

Source: Tumblr via giphy.com

But…let’s not go there…

And we definitely got to know how to sweet-talk our loved ones over the phone (no we didn’t please don’t do this)

Uncle Majboor teaches us quite a few things, while oblivious to the fact that he will soon become a social media celebrity

People have gone crazy all over the Internet

Whether it is with making memes.

https://twitter.com/chineseZayn/status/910207277327699969

Or dubbing other existing videos with the conversation between Uncle Majboor and Rabia

https://www.youtube.com/watch?v=po8ZjBKH8OQ

With all the random jokes all over the internet

https://twitter.com/afflatoon_/status/911279011145412608

And even during Ludo Star

T-shirts brands are cashing in on the new “catchphrae”

There are actual events to protest against poor Rabia and to show solidarity with Uncle Majboor and his majboori, all across the country

But there’s still one question that’s going on in everyone’s heads…Rabia HAI kaun?

Wanting to find Rabia but humari jaan nikli jaandi hai. Please mujhe chor dein, bye 😉