Careem has become a popular cab service in Pakistan and its also found reasons always be in the news. Many of them aren’t very good reasons, with stuff like harassment passengers have suffered at the hands of shady drivers or crises with drivers protesting against the company’s various policies.

 

Careem came under fire earlier today after one of its promotional tweets regarding its discount code went viral for all the wrong reasons

People assumed this to be a dig at Pakistan Muslim League – Nawaz (PML- N)’s party and therefore came the assumption that the cab service was supporting the rival Pakistan Tehreek-i-Insaf (PTI).

 

Soon enough there were angry customers tweeting at Careem voicing their discontent with the company’s alleged political affiliation

 

And then the hashtags began

With variations of #BoycottCareemPAK, #BoycottCareemPakistan and #BoycottCareem being used, people started sharing their angst over what they thought was the company dissing on one of the biggest political parties in the upcoming election

https://twitter.com/adnan73_siddiqi/status/1016070888939237377

 

People also started deleting the app and sharing their experience on Twitter

https://twitter.com/anaulhaq/status/1016072597816135680

 

The anger reached such a crescendo that the company had to issue a statement clarifying their intention behind the tweet

The company said that their aim was to get people to the polling stations and that they had no specific political affiliation.

 

But people were still not having any of it

https://twitter.com/adnan73_siddiqi/status/1016179946480394240

 

Oh well, guess you can’t please everyone. This was a bit of a guffaw for the company, for sure.

 

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